Move beyond “I would buy.” See what people actually do when they can click, sign up, reach checkout and pay.
A behavioral funnel shows where momentum holds and where it breaks. Observe real actions instead of reading intentions into survey answers.
A visual walkthrough of the path from first click to payment. The example is illustrative, not live campaign data.
Find the point of friction in the journey and decide what to change before you scale.
Verified literature and what each study found. Last source review: 10 October 2026. Research controls are optional API selections; their limitations are stated explicitly.
The published research behind the method and what it found.
SKPTST: planned methodology. The engine and paid traffic acquisition are not active.
Kohavi, R.; Longbotham, R.; Sommerfield, D.; Henne, R. M. (2009). Controlled experiments on the web: survey and practical guide. Data Mining and Knowledge Discovery, 18, 140–181. Online: 30 July 2008; issue: February 2009.
Kohavi, R.; Deng, A.; Vermeer, L. (2022). A/B Testing Intuition Busters: Common Misunderstandings in Online Controlled Experiments. Proceedings of ACM SIGKDD 2022, 3168–3177. Conference: 14–18 August 2022.
Lewis, R. A.; Rao, J. M. (2015). The Unfavorable Economics of Measuring the Returns to Advertising. The Quarterly Journal of Economics, 130(4), 1941–1973. Issue: November 2015. · Blake, T.; Nosko, C.; Tadelis, S. (2015). Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment. Econometrica, 83(1), 155–174. Issue: January 2015.
Hosted interactive report, branded PDF, email delivery with a secure link, plus Story, Deck, Memo and Appendix views of the same result.
One run, one structured output, a clearer view of what to test next.
One run, one structured output, a clearer view of what to test next.
No countdowns. No inflated promises. The first-run price is €59.
No. The on-page preview is illustrative. A real test requires a configured offer, traffic and tracked events.
No. That is why the journey distinguishes clicks, signups, checkout visits and completed payments.
Bring the idea. We’ll help you challenge it.
